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Gen Z, also known as iGen or Centennials, is the generation born between 1997 and 2012. This generation is marked by a strong connection to technology and social media, as well as a tendency to prioritize experiences over material possessions. As a result, their drinking habits differ significantly from those of previous generations.

One notable trend among Gen Z is a decrease in overall alcohol consumption. Many young people in this generation are choosing to abstain from alcohol altogether, with some studies showing that as many as 70% of high school seniors in the United States do not drink at all. This is in contrast to previous generations, where alcohol consumption was more prevalent among young people.

Another trend among Gen Z is a shift towards moderation in alcohol consumption. Those who do drink are more likely to do so in moderation, with many choosing to only have one or two drinks per occasion. This is a significant change from previous generations, where excessive drinking was more common.

One reason for the decrease in alcohol consumption among Gen Z is the increased awareness of the potential negative effects of excessive drinking. This generation is more likely to be educated about the dangers of alcohol and the potential consequences of excessive drinking, such as addiction, liver damage, and car accidents. As a result, they are more likely to make responsible choices when it comes to alcohol consumption.

Another factor contributing to the trend of moderation among Gen Z is the increased availability of non-alcoholic alternatives. Many young people in this generation are choosing to drink non-alcoholic beverages such as sparkling water, juice, and tea, instead of traditional alcoholic beverages. This is in part due to the rise of wellness culture and a greater focus on health and wellness among young people.

In conclusion, the drinking habits of Gen Z are marked by a decrease in overall alcohol consumption and a shift towards moderation. This is likely due to increased awareness of the negative effects of excessive drinking and the availability of non-alcoholic alternatives. As a result, young people in this generation are making more responsible choices when it comes to alcohol consumption.